the consumed university: probing neoliberalism in higher educaton
abstract
this study probes the influence of neoliberal ideas and ideology in canadian higher
education. in order to examine such an influence, this study subjected the texts and
artifacts from 14 canadian university recruitment websites to a critical discourse analysis.
along with the website analysis, eight ethnographic interviews with current professors
were conducted to explore, in their experiences, how neoliberal ideology shapes their
work as researchers, scholars, and instructors. this study investigated the ways that
neoliberalism influences canadian universities focusing on two specific areas. the first is
how do universities include neoliberal discourse in their recruitment websites and if they
do, in what ways? the second question is in what ways do professors, if at all, see the
effects of neoliberalism in their daily activities as educators, researchers, and members of
the university community? this study is a philosophical inquiry that deploys qualitative
methodologies to examine the ideological influence of neoliberalism on higher education
in canada. the importance of this hybrid approach is that it will allow for a broad
discussion of the valuation of education in society. this study shows that the influence of
neoliberalism in canadian universities is real and produces changes in the way university
education is conceived and relates to the outside world.