hemlines and hairdos : body management for the feminine ideal in the canadian women's army corps
abstract
the onslaught of world war ii (wwii) brought with it an unprecedented mobilization of the
female population in both allied and axis countries, as well as a rapid "masculinizatlon " of
women's roles. in the absence of men, women donned trousers, entered traditionally male
fields of employment, brought home sizable paychecks, increasingly supported dependants,
and entered military service. under widespread media coverage and public scrutiny,
enthusiasm for women's patriotic efforts was soon dampened by concems for the maintenance
of their femininity on the part of a society anxious for an eventual return to idealized prewar
conditions. nevertheless, as both military and home front demands for labour increased,
women continued to be called upon to step into the places that men vacated.
the formation of the canadian women’s army corps (cwac ) in august 1941 marked the
first time that women had been officially recruited into the canadian military. the military
embarked upon the task of recruiting women with preconceived notions of their abilities and
appropriate roles. the image of womanhood that emerged from recruitment propaganda was
shaped not only by these preconceived ideals, but also by the military’s need for women to fill
secondary" roles. to an even greater extent than private sector employers, the military strove
to ensure that female volunteers maintained a feminine appearance and presented a
stereotypically feminine image to the rest of the world. to no small degree, this necessitated
generating an element of sexual allure, of appeal and attractiveness to men, among the women
volunteers. on the other hand, the moral integrity of canada’s first force of women soldiers had
to be maintained at all costs. this thesis will consider the extent to which the military’s desire to
maintain the ideal of femininity among cwac volunteers conflicted with maintaining public images of their sexual propriety and resulted in the generation of confusing and frequently
contradictory views of the femininity and sexuality of cwacs.
collections
- retrospective theses [1604]