the lakehead brand
about the brand
our brand allows 阿根廷vs墨西哥竞猜 to define its unique value in a tangible way.
tag line
exceptional. unconventional.
the 阿根廷vs墨西哥竞猜 tag line is based on extensive research and captures the essence of what makes lakehead and lakehead 世界杯2022赛程表淘汰赛 unique and valued. it is presented in a way that expresses contrast between the words: exceptional and unconventional. the treatment variables include setting both words at the same size, or increasing the size of exceptional so that it stacks uniformly giving exceptional and unconventional the same width.
key messages
阿根廷vs墨西哥竞猜
offers a greater likelihood of success.
our small class sizes enable faculty to pay personal attention to 世界杯2022赛程表淘汰赛
, and provide mentorship and individual academic experiences.
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is a source of unconventional scholarship.
the university is highly successful in winning research grants. 阿根廷vs墨西哥竞猜
research is interdisciplinary, community-based, and often involves undergraduate 世界杯2022赛程表淘汰赛
. lakehead is valued for taking an unconventional approach to research, in many cases by looking beyond traditional research partners
阿根廷vs墨西哥竞猜
fosters independent thinking.
at 阿根廷vs墨西哥竞猜
, individuals are celebrated. we teach critical thinking and instill a passion for learning.
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holds potential over credential.
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are able to access increased opportunities for a university education and are able to realize their dreams. 阿根廷vs墨西哥竞猜
sees potential beyond entrance averages and other traditional measures.
the brand voice
those who join the 阿根廷vs墨西哥竞猜 community have a strong vision and a fierce determination to achieve it. 阿根廷vs墨西哥竞猜 encourages individuals to develop, foster, and realize their unique ambitions in ways that are as individual as they are. 阿根廷vs墨西哥竞猜 is a community of individuals who are united in their aim to serve the common good. the brand voice, therefore, must project and amplify the individuality, imagination, commitment, and sense of determination that its community embodies.
creative for communications, marketing, and advertising should inspire and celebrate the sense of vision and spirit of achievement in exceptional and unconventional learning environments. concepts and copy should acknowledge the spirit of individualism that unites with other like-minded people. concepts should feature dominant, compelling, and unique photography and use concise and inspiring language.
when one experiences the 阿根廷vs墨西哥竞猜 brand voice, one should feel inspired to get up and do something extraordinary.